LICENSING NEWS

Panini to become exclusive WWE partner

Published on: 27th October 2021

A multi-year agreement will begin in the first quarter of 2022, as Panini becomes WWE’s exclusive trading card and sticker album partner.

The Panini Group and WWE have announced that the landmark agreement will begin in the first quarter of 2022 and will include multiple trading card products and a sticker album collection during the first year.

The first two product releases will be 2022 WWE Prizm trading cards and a WWE Sticker Album, which will coincide with the buildup surrounding WrestleMania, WWE’s biggest annual event, taking place on April 2nd and 3rd at AT&T Stadium in Dallas.

“We have aspired to become a WWE licensing partner for a long time, and so we are extremely excited to be able to deliver to fans around the world an extended publishing programme,” said Panini Group Licensing director, Peter Warsop. “WWE is an iconic brand and, along with our own brands and in-depth International reach, will ensure not only an explosive start to the relationship but a long-lasting trend of continued growth and excitement”

Scott Zanghellini, WWE senior vice president, Revenue Strategy & Development, added: “Panini has a 60-year history in sports and entertainment collectibles and is a leader in the trading card space throughout the US as well as in Latin America, Europe and Asia. We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally.”

 

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