Panini UK is has announced the launch of Blaze and the Monster Machines magazine, a new pre-school magazine.
The 36-page magazine is aimed at children 3-6 and is based on the hit Nick Jr. TVseries. The show is the first preschool television series to solely focus on the STEM (science, technology, engineering and maths) curriculum.
The magazine will have a strong presence in all sales channels from launch. It has secured significant promotional space in all major retail groups and independents. Each issue is packed full of stories, humour, puzzles, crafts, competitions and fun learning activities, exposing children to critical scientific, mathematical, and problem solving concepts.
Issue 1 introduces the reader to the world of Blaze, AJ and their Monster Machine friends. The launch issue includes a cut-out racing driver set as well as an activity sticker sheet to be used in the magazine. It’s also cover-mounted with a race track play set which includes a large fold-out race track, road signs, ramps, bridges, cones and two racing cars.
Jess Tadmor, head of marketing at Panini says “We are delighted to be working with Nickelodeon and Viacom Consumer Products on Blaze and the Monster Machines. The magazine is jam-packed with amazing creative that will engage, educate and entertain. Our strong editorial and retail and marketing support make a great launch platform for a very successful magazine.”
“Blaze and the Monster Machines is a key part of our largest-ever pre-school portfolio and the property has seen tremendous success both on air and at retail,” added Marianne James, VP commercial partnerships, consumer products and experiences, Nickelodeon UK & Ireland. “The Panini Blaze and the Monster Machines Magazine is an important extension of the brand, giving fans a new way to experience their favourite show.”