The four-weekly, 36-page magazine is based on the hit TV series aimed at children aged 5–9. The magazine will have a strong presence in all sales channels from launch. It has secured significant promotional space in all major retail groups and independents.
The launch is supported by TV advertising across Nickelodeon. Each issue is covermounted with a free gift and issues one, two, and three also give away the brand-new Turtle Power trading cards and a limited edition card.
Screened during children’s primetime TV slot, Teenage Mutant Ninja Turtles airs every Saturday at 9.30am on Nickelodeon.
Jess Tadmor, head of marketing at Panini, said: “Teenage Mutant Ninja Turtles fever is sweeping across the UK. Having claimed the number one spot as the official number one new property in the UK, Panini is extremely excited to welcome this leading boys’ brand into the portfolio.”
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