LICENSING NEWS

Panini UK scores big with Premier League Adrenalyn XL trading card game

Published on: 9th September 2021

Panini says there has been huge demand for the latest collection, which is out-selling the very successful 2020 trading cards. 

Panini UK says it has been taken aback by the demand for its brand-new Premier League Adrenalyn XL Collection this season, with sales even out-performing the hugely successful 2020 collection and continuing to grow week on week.

The latest collection builds on the success of both the Premier League Adrenalyn XL 2020/21 trading cards and the Premier League 2021 stickers and the company says there has been a extremely positive response to design innovations such as the new signature and 3D Lenticular cards.

Chris Clover, Panini UK’s head of sport marketing, said: “We are delighted to see how UK and Irish collectors have responded to our new Premier League Adrenalyn XL 2021/22 Trading Card Game. Sales have flown out of the blocks and we are now doing our best to keep up with demand.

“There is a huge sales opportunity here for this season, and all retailers interested in selling collectibles should ensure they are stocking the only official Premier League trading card collection and displaying the products prominently. Premier League Adrenalyn XL is by a distance the top-selling trading card brand in the UK, and football fans both young and old are not accepting any substitutes.”

Starter Packs include a two-player gameboard and poster, a high-quality collector’s binder, 18 trading cards, plus a guaranteed Limited Edition and 3D Lenticular card. Trading card packets include six trading cards and a QR leaflet.

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