NEWS

Panini unveils Official Premier League sticker collection

Published on: 12th December 2019

Football 2020 includes all 20 Premier League squads and each club has four dedicated pages, filled with information.

Panini’s first-ever Premier League sticker collection is here. Football 2020 is the only official Premier League sticker collection and will feature the top footballing talent from one of the most competitive and spectacular football leagues in the world.

Collectors will be able to get their hands on the league’s top names and rising stars in a collection, which boasts 636 stickers with plenty of shines and special stickers to look out for. The album this year is double the size, with double the stickers and double the amount of statistics and facts.

Starter packs, priced at £3.99, include an album and five packets. Each packet costs 70p and contains five stickers.

Mike Riddell, managing director of Panini UK, said: “We are proud to launch Football 2020 which is the first ever Premier League sticker collection published by Panini. Football 2020 is eagerly awaited by all true sticker collectors and it is one to treasure for posterity.”

Football 2020 will be backed by a multi-faceted marketing campaign, including heavy investment in both mainstream TV, VOD and digital activations including influencer activity. There will be a nationwide sampling campaign and cover-mounting on key children’s and football publications, as well as a national newspaper campaign and cross promotional partnerships with the official partners and broadcasters of The Premier League.

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