Panini’s Premier League 2023 sticker collection takes a bow

Published on: 3rd January 2023

The 2023 Premier League sticker collection has launched with 636 stickers and an accompanying digital collection.

Panini’s Premier League sticker collection is back for 2023 and the company says it is “bigger, better and more exciting than ever.” All 20 Premier League teams are featured in full, from squad shots and shirts to Key Players and Elite picks. The sticker album is also packed full of facts, stats and info graphics for collectors and fans alike.

Following the success of Panini’s FIFA World Cup Qatar 2022 collection, a total of 63 new stickers, including shinies and parallel stickers, means collectors can really get stuck into the return of the Premier League season. There will also be a digital version of the collection, which will launch on the MyPanini Digital Collection app.

The collection is backed by a huge, multi-faceted marketing campaign fronted by West Ham and England star Declan Rice. This will comprise of a heavyweight TV and digital campaign, press and sampling activity, national newspaper campaigns and investment at retail across all listings.

Chris Clover, managing director of Panini UK, commented: “The Premier League is finally back, and Panini is delighted to be launching the brand-new official sticker collection for what is shaping up to be an incredible finish to this season. Premier League fans of all ages are going to love the new designs and innovation that we have packed into the collection this year.”

Collectors can kick-start their collection with a starter pack, which includes a sticker album plus five sticker packets.

For more information on the collection, visit


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