Pants On Fire Games hires Playtime PR

Published on: 10th July 2014

The independent games company has hired specialist toys and games agency, Playtime PR, to handle PR for its entire range in the UK.Wing-It300

Pants On Fire – which holds a portfolio of nine board games for a variety of age ranges, stocked by an array of retailers – has hired Playtime PR on a retained basis to support all titles in the range with a proactive PR campaign throughout 2014, the key focus being on raising consumer awareness of the games in the Q4 period. Playtime’s remit will include supporting existing games – such as You Cannae Push Yer Granny Off The Bus, Liar Liar and the RSPB-licensed Wing It – as well as devising and implementing a campaign to launch two brand new licensed games this Summer.

Lesley Singleton, head of Play at Playtime PR, commented: “Brands like Pants On Fire are why Playtime PR exists – these guys are creative, passionate and know what works in terms of game-play. I’ve had a sneak preview of one of the new licensed games in the pipeline and it’s ludicrously good. They mix decent concepts with just the right amount of cheekiness, creating fun-to-play, accessible board games for all the family. And they have some ridiculously exciting developments to announce in the next few weeks, so they’ve certainly made me hit the ground running. Pants on Fire ticks all the boxes in terms of being a brilliant brand to be involved with and I’m thrilled they’ve chosen to bring Playtime PR on board during such a huge period of development for them.”

Richard McLuckie, Pants On Fire’s director, added: “We’ve been running Pants On Fire for a few years now, have established good relationships with a number of retailers and have a successful collection of games to showcase. It’s time for us to really make an impact, so we’re investing heavily in a number of things including a new website, further new product development and, of course, PR. Playtime’s passion for games is second to none and we seem to share a comparable sense of humour, which is surely key in this industry. With so many major developments to announce in the next couple of months, we’re confident this will be a great relationship.”

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