Pants on Fire unveils new Marmite games

Published on: 8th August 2014

Pants on Fire Games is launching two new Marmite games on sale in Waterstones, WH Smith, HMV, Amazon and John Lewis (online) at the end of August. marmiteGames300

Marmite Love It or Hate It is a board game which challenges players to explore how much they know about each other.

The other game, Who Put the Marmite in the Fridge?, is a classic game of pairs with one odd card – match the grocery items, pop them in the fridge but don’t be the one left holding the jar of Marmite.

Julie McCleave, head of licensing at Unilever UK, commented: “We’re delighted to announce our new licensing partnership with Pants on Fire Games. We know that Marmite and its very British sense of humour is very much ingrained in consumers’ minds and we are confident that bringing this fun brand to the games market will inspire mums, dads and children to play and prove a winning combination for retailers.”

Richard McLuckie, director at Pants on Fire Games, added: “Who Put the Marmite in the Fridge? was born out of a very real issue I faced with my wife insisting on keeping our jar refrigerated to survive the hot Summers here in France. I created it in part to teach my kids that their mother is clearly bonkers and that Marmite should never be chilled, but had such fun doing so that my business partner and I ended up creating Love It or Hate It too. Aimed at a slightly older audience, the game trades on the key love/hate positioning of the Marmite brand and is cleverly designed to bring friends and relatives closer together as they discover more about each other’s likes and dislikes. Both games have been designed to fit with Marmite’s cheeky and unique brand image and we’re confident they’ll be sure-fire hits with lovers, and haters, of the tasty spread.”

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