Paramont Global signs exclusive manufacturing and distribution licence with Seedling

Published on: 24th April 2020

The Seedling range comprises lifestyle activity kits which promote creativity and role-play, as well as pocket money offerings. 

Paramont Global has signed an exclusive manufacturing and distribution agreement with Seedling,the lifestyle activity kit and pocket money brand from New Zealand. Originally manufactured in New Zealand and distributed worldwide, Seedling is known for its cooperation with Soleil Moon Frie’s Moonfrie, Gwyneth Paltrow’s Goop and Jessica Alba’s The Honest Company.

Distribution for New Zealand and Australia will remain with Seedling, while Distribution in the US will be assured by Weveel, a fully owned subsidiary of Paramont. Distribution for the rest of the world will be coordinated by Paramont Global office in Hong Kong.

Paramont Global is a manufacturing and sourcing company from Ningbo with offices in Europe, Hong Kong and US. Paramont Global works as OEM manufacturers for retailers in US, UK and Australia.

Jed Yan, Paramont Global general manager, commented: “We are very excited by the opportunity to relaunch this well recognised brand on the international market. We will of course keep the iconic style of the brand, refocus on craft kits and pocket money and of course develop further products in due time. Our priority right now is to have products ready for delivery in Q3.”

Sonya Brooks, Seedling managing director, added: “Seedling is an iconic New Zealand Brand. We are delighted to partner with Paramount Global and expand the opportunities this agreement offers. This will enable us to have wider international distribution. Our New Zealand office will focus on design and brand development.”

Thierry Bourret, international sales and marketing senior vice president, toys and stationery, Paramont Global and Weveel, said: “Very happy to be working again with this fantastic range that I distributed in UK previously. Please get in touch if this range is of interest in your country.”

For further information, please contact Thierry +852 972 976 46 or email


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