LICENSING NEWS

Paramount announces Action Man movie

Published on: 12th February 2018

Action Man is being turned into a film, joining the ranks of other Hasbro toy brands brought to life on the big screen.

Launched in 1966 by Palitoy, Action Man is the British version of Hasbro’s 1964 G.I. Joe. G.I. Action Man has previously inspired two animated TV series, in 1995 and 2000.

James Bobin has been appointed as director, having previously directed The Muppets and Alice Through the Looking Glass. Screenwriter Simon Farnaby, who earned a Bafta nomination for his work on Paddington 2, will write the script.

Originally introduced as a soldier in army uniform, the toy has been redesigned several times over the years, appearing without a uniform as a sailor or astronaut.

 

RECENT ARTICLES

Breaking news: New Lego NYC store unveils groundbreaking retail innovation

Amazon

Wicked Uncle accuses Amazon of ‘unfairly’ improving its organic search results

Baby born marks 30 years with National Best Friend Day campaign

University Games moves offices to Hertfordshire

New pre-school series Milo debuts on Milkshake! to great success

PlayMonster expands creative portfolio with acquisition of Ann Williams Group

Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands