LICENSING NEWS

Paramount boosts senior leadership within Consumer Products

Published on: 27th May 2022

Paramount makes key updates to leadership within the organization to maximize its portfolio, grow franchises and deliver best in class products and experiences.

Pictured clockwise from top left: Stephanie Bailey, Erika Winterholler, Prima Chambers, Rebecca Tatlock, Shian-Li Tsang and Priya Mukhedkar.

Paramount Global has announced new appointments and hires within its Consumer Products leadership across global toys, games, emerging media, franchise planning and CP marketing divisions.

“Staying focused on the consumer is at the heart of everything we do so we have made key updates to the leadership within the organization to maximize our portfolio,” explained Pam Kaufman, president, Consumer Products and Experiences, Paramount. “These new remits, along with our new hires, set us up to further grow our franchises from SpongeBob to Star Trek and deliver the best products and experiences for today and the future.”

Priya Mukhedkar, formerly senior vice president, Consumer Products, will now serve as senior vice president, Global Toys and Packaged Goods. In her new role, she adds global toys to her current remit over business development, brand marketing and licensing for consumables at Paramount. Priya will report to Dion Vlachos, executive vice president, Global Toys, CPG & Retail.

Stephanie Bailey, vice president, Global Toys, formerly co-led the global toys group and will now fully lead that division. She will report to Priya Mukhedkar.

Rebecca Tatlock, formerly vice president, Global Toy Licensing, will now serve as vice president, Business Development, Games. In this new role, Rebecca is responsible for new partnerships and opportunities across all business models for Paramount’s global games group. Rebecca will report to Doug Rosen, Senior Vice President, Games & Emerging Media.

Erika Winterholler, formerly vice president, Business Development and Licensing, Games, will now serve as vice president, Business Development & Operations, Emerging Media. In this new role, Erika will focus on emerging media initiatives across Paramount, including its growing NFT business, AR, VR and new metaverse platforms. Erika will also report to Doug Rosen.

Meanwhile, Prima Chambers has joined Paramount as vice president, Franchise Planning, Multi-Generational, reporting to Veronica Hart, executive vice-president, Global Franchise Planning. She will lead the development of strategic long-range plans to support the growth of key priority properties within the Paramount Consumer Products division.

Shian-Li Tsang has also been hired as vice president, Consumer Products Marketing, where she will oversee Paramount retail marketing, social marketing and brand go-to-market strategy and be responsible for representing Paramount’s brands through high-impact, omni-channel retail activations, social programming and IP launch campaigns.

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