Parragon will unveil a variety of new Bob the Builder products across the UK, US, Australia and New Zealand.
The new partnership will see Parragon launch a collection of books and gifts this month.
The initial launch will include Parragon’s most successful formats, including Happy Tins, Mega Colouring, Sticker Scenes and 2-in-1 Jigsaws, as well as the new format, Magical Story with Tintacular, which comes with an eye-catching front cover image which will be printed on embossed tin.
Duncan Hamilton, licensing director EMEA at Parragon, commented: “Being able to add Bob The Builder to our licence portfolio is an exciting moment for Parragon. With the new show appealing to fans globally, we’re delighted to be able to inspire children’s imaginations on page.”
Simon Price, director of licensing at Mattel, added: “We are delighted to be partner with Parragon for this new collection of products which allows fans to interact with Bob the Builder well beyond the TV show, which is part of our franchise strategy for the brand.”