LICENSING NEWS

Parragon partners with The World of Eric Carle

Published on: 29th May 2015

Parragon and The World of Eric Carle have partnered to create a collection of children’s stationery, activities and gifts.

Parragon-Eric-Carle-wordpressBeginning in February 2016, Parragon will launch a range of new interactive, novelty formats and creative gift sets featuring Eric Carle’s distinctive art and iconic characters. The range will offer a variety of product formats, from activity pads with collectible cover, mounted gifts and toys and carry along activity sets to the premiere of Parragon’s new-to-market formats, including a Storytime 4-in‐1 activity game set, an activity and jigsaw puzzle set and a Show and Tell A Story set.

Parragon’s distribution into retail and direct to consumer sectors will ensure The World of Eric Carle will be accessible throughout the USA and Canada.

Wendy Friedman, president, creative at Parragon, said: “The World of Eric Carle presents an opportunity for Parragon and we are looking forward to combining Eric Carle’s artwork with our product to inspire both children and their parents.”

Debra Joester, president at The Joester Loria Group, said: “We are delighted to welcome Parragon to the World of Eric Carle family of partners. Its products are ideally suited to Eric Carle’s art and content and will inspire children to explore and create.”

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