LICENSING NEWS

Parragon signs global publishing deal with Warner Bros.

Published on: 30th June 2016

The publisher will launch a range of books and gifts featuring characters from its portfolio.

parragon480UK based Parragon has signed a multi-year, multi- property licensing deal with Warner Bros. Consumer Products UK.

The global agreement will see the publisher launch a range of books and gifts for a number of properties from the Studio’s iconic entertainment portfolio including Batman, Superman, Wonder Woman, Justice League, DC Super Friends and Scooby-Doo.

The first products to launch under the terms of the new agreement will be a new collection of annuals for Batman, Superman and Scooby-Doo that will launch at UK retail in August 2016.

Following the launch of the annuals, Parragon will develop and launch branded products utilising many of its most successful formats, including Happy Tins which is an activity gift tin that includes books, posters, stickers and felt tip colouring pens, storybooks, colouring and sticker books and new product designs including comic art books. The products will be available in the UK, North America, Australia and Asia, rolling out from autumn.

Vickie Voss, global licence director at Parragon, said: “The Warner Bros. Consumer Products portfolio is a publisher’s dream. It is truly iconic, rich in content and genuinely diverse in that it features a character for everyone. We’re delighted to have the opportunity to combine our publishing expertise and knowledge of developing engaging formats to create products that bring these world class entertainment properties to life on page.”

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