LICENSING NEWS

Parragon unveils new L.O.L. Surprise! product range

Published on: 19th January 2018

Parragon to offer licensed activity books and books+ from MGA Entertainment’s L.O.L. Surprise! franchise in spring 2018.

With the new L.O.L. Surprise Cute ‘n’ Fierce colouring and activity book, readers can find out which club they belong in, crack secret messages, create their own little rebel, and lots more. The pack also includes four bold colouring crayons and over 30 stickers.

The L.O.L. Surprise Collector’s Guide features bios for more than 100 dolls, plus facts and surprising stats.

The L.O.L. Surprise! Outrageous Colouring Book incorporates over 40 pages of colouring, themed around the rebels and Lil Sisters, and the packed L.O.L. Surprise! Carry On Case is perfect for keeping children busy on the go, and includes four activity books and over 700 stickers.

Also available will be the L.O.L. Surprise Happy Tin, and the L.O.L. Surprise! Stick and Style Dress-up book.

Kirsty Bradbury, group sales & marketing director, Parragon, commented: “L.O.L. Surprise! has been a huge hit this Christmas, combining collectability with the surprise reveal element so popular with children today. We are delighted to be working again with the creative team at MGA across a host of new products which aim to reflect the fun, creativity and collectability of this hit licence.”

Tina-Louise Foster, senior director, Licensing EMEA, MGA Entertainment, commented: “Parragon has an established history of producing creative, fun and engaging products which perfectly reflect the themes of the L.O.L. Surprise! brand. We look forward to continuing our successful partnership with them on bringing L.O.L. Surprise! to fans in new and innovative ways plus further developing our existing Num Noms range offering.”

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