LICENSING NEWS

Party host GP Flair launches Jungle Junction social media campaign

Published on: 6th September 2012

Flair is partying hard with its latest social media campaign, promoting popular brand Jungle Junction directly to mums.

Social media savvy mums have been recruited as twitter party hosts to launch Flair’s Autumn Jungle Junction Collection on Tuesday 18th September. The parties will take place in real time and be documented on Twitter, allowing all Jungle Junction fans to join in. Each party will be hosted by a top mummy blogger, who will tweet throughout the party about the product-related games and activities to their followers as they happen, with the objective to set #JungleJunctionToyParty trending.

Each mummy blogger will be sent a box of Flair’s Jungle Junction products, along with a booklet containing party ideas from games to treats. The hub of the party will be based at www.ukmums.tv, and those not involved in a party can join in on Twitter, with spot competition prizes for those following the party tweets.

Kirsty MacKenzie, brand manager, said: “This type of social media campaign has been incredibly successful in the US, the birthplace of the modern mummy blogger, and we feel that it is the perfect platform to target parents directly. The parties will showcase just how much fun pre-schoolers can have with Flair’s Jungle Junction products and increase awareness of the brand.”

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