Winning Moves UK launched its new game, Giant Pass the Pigs, in London last week.
London-based games firm Winning Moves UK began its love-making marketing campaign around central London last Thursday 8th November. The campaign began with a tour of the city with two mega inflatable pigs, touring London on a tractor and trailer, after Winning Moves UK declared last Thursday ‘National Pig Day’.
As with the traditional Pass the Pigs game, the inflatable pigs are used as the ‘dice’. Fiona Hortopp, head of marketing at Winning Moves UK, said: “This loving campaign will run from Thursday through ‘til Christmas Eve.”