NEWS

Pass the Pigs campaign hits Hamleys

Published on: 15th November 2012

Winning Moves UK launched its new game, Giant Pass the Pigs, in London last week.

The pigs were a hit at Hamleys

London-based games firm Winning Moves UK began its love-making marketing campaign around central London last Thursday 8th November. The campaign began with a tour of the city with two mega inflatable pigs, touring London on a tractor and trailer, after Winning Moves UK declared last Thursday  ‘National Pig Day’.

As with the traditional Pass the Pigs game, the inflatable pigs are used as the ‘dice’. Fiona Hortopp, head of marketing at Winning Moves UK, said: “This loving campaign will run from Thursday through ‘til Christmas Eve.”

RECENT ARTICLES

Midco Toys opens doors to new Burton store

Exclusive: Suppliers discuss support for retail reopening

Obituary: Terry Stephens

Exclusive: Cool cats and kittens

The Entertainer extends Quiet Hours to ease return to shopping

Smyths Toys’ The Oscar Show goes live

Tonies supports Starlight charity’s Storybox initiative

Friday Blog

Retail’s back, baby …it’s the Friday Blog!

Asmodee national sales team strengthened by promotions

DKB Toys & Distribution announces acquisition of Mightymast Leisure