Pat Avenue welcomes Guy Rooney as commercial director

Published on: 11th January 2023

Managing director Terry Crew has announced that Guy Rooney has joined the Pat Avenue team as commercial director (MD Designate)

Terry Crew and Guy Rooney

Guy joins Pat Avenue (formerly DKL-Beysal) as commercial director and brings with him a raft of industry knowledge having previously worked at Zapf, Character Options and IMC Toys.

Terry Crew, managing director, Pat Avenue said: “This is a great appointment and I am delighted to have Guy on board. He brings with him a wealth of knowledge of the industry, gained working for top quality companies, and his drive and enthusiasm will be most welcome as we embark on our ambitious growth plans.”

Guy commented: “I am absolutely delighted to become part of the team at Pat Avenue UK and be reunited with colleagues Sharon Gaskin and Gary Cockerell once again, It’s going to be an exciting time as the company opens a new chapter in its development and I can’t wait to meet our existing customers, as well as plenty of new ones, during the upcoming Toy Fair season. The trade shows are a great chance to introduce people to our existing, innovative new ranges”

The Pat Avenue team and new product ranges will be on show at the London Toy Fair, Olympia on Stand E66


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