Fraser Kirkwood will head up Paul Lamond Games’ Art and Craft division.
The games and puzzle specialists have brought Fraser on board with the objective of expanding the businesses’ art and craft market specifically amongst specialised art and craft retailers throughout the UK.
Fraser, who has joined Paul Lamond from Eurowrap, has over two decades of commercial sales experience and extensive expertise in the retail sector. As national accounts director with Chroma Europe for over 10 years, Fraser was responsible for maintaining and achieving sales growth in key accounts and will now be looking to champion Paul Lamond’s Crafty Kids division amongst specialised retailers.
Richard Wells, sales director at Paul Lamond Games, said: “We are delighted to have Fraser on board to focus on this specific area of our business. We will be bringing fresh and exciting new products to the art and craft market through our new Crafty Kids division. This will ensure that we will be providing our existing customer base with new and innovative products and having Fraser on the team will also enable us to grow in the specialised art and craft retail market.”