Paul Lamond to debut magic range at Toy Fair

Published on: 17th January 2017

Magician Jamie Raven has teamed up with the company for four magic sets.

paullamond480The new licensed range consisting of four magic sets will be unveiled at Toy Fair. The four sets: Card Magic, Magic of the Mind, Street Magic and Sleight of Hand contain all the components required to perform multiple tricks, and have been created to encourage budding magicians to learn and perfect their magic skills.

However, with Jamie it is not just about the props, youngsters can now learn directly from the best as each Magic Set includes a secret online link where Jamie demonstrates how to perform each trick. The Britain’s Got Talent winner also shares many helpful hints and tips on how to polish up magic skills in order to entertain family and friends.

Jamie commented: “Magic has been part of my life for over 20 years and there is nothing better than performing to an audience. In the last 12 months I have delivered over 100 live performances. Experiencing magic performed in front of your very eyes is a completely different experience to watching a filmed clip of it, so I am very excited to be launching these new magic sets that not only provide tools of the magic trade, but most importantly the performance tricks too. We have created the sets to empower budding magicians to fulfill their true potential and ultimately the confidence to deliver amazing live performances too.”

Richard Wells, managing director of Paul Lamond Games commented, “With Jamie on board it really does look like 2017 is going to be a truly magical year for us. Jamie is such a cool, young and talented magician; youngsters are captivated by him and the effortless magic he performs. It is fantastic that Jamie is going to be sharing some of his secrets within these sets so we can all look to emulate him.”


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