Paw Patrol breaks into the Top Toy 10 Properties

Published on: 19th April 2016

The hit pre-school show was the UK’s sixth largest property in March and the seventh YTD (NPD EPoS March 2016).

Paw-Patrol-480The brand has grown since toys launched in December 2014, and that growth looks set to continue with the launch of the Air Rescue Theme in May.

Air Rescue was featured in the first episode of series three which aired on Nick Jr on 25th March and drew in an audience of 123,700 kids. Viewers were introduced to the Air Patroller plane for the first time, as well as the pups in their Air Rescue outfits.

Spin Master has supported the property with multiple TV campaigns, including the Lookout Playset which is currently being TV advertised. TV support on the Air Rescue theme will follow in the second half of 2016. Other marketing support includes costume character visits in association with Rainbow Productions, in-store and digital pre-roll activity.

Marketing manager, Emma Eden, commented: “We’re looking forward to some fantastic product launches in autumn/winter 2016 and have some exciting marketing plans to put into place to continue to grow the property.”


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