Paw Patrol tour gathers momentum

Published on: 26th October 2016

Spin Master’s Paw Patrol tour reaches London this week, where it’s enjoying three days at Kidtropolis.

Paw-patrol-480The tour is supporting the inaugural Kidtropolis event at ExCeL, and is also visiting a host of Smyths, Entertainer and Toys R Us stores throughout November and December.

At each of the UK venues, children will get a chance to meet two of the characters from Nickelodeon’s popular animated TV series. The characters features Chase, Marshall and Skye, and the tour expects to reach some 50,000 fans and their parents over the course of the eight-week tour.

The events, which are ticketed through the participating outlets, give each attending child the opportunity to meet the characters, plus they receive a sticker and activity sheet to take away.

Feedback from the initial St Helens and Luton events was overwhelming, with store managers reporting a massive turnout of fans.

Phil Hooper, European marketing director from Spin Master, commented: “Paw Patrol continues to go from strength to strength, and we know there’s an enormous appetite for fans to meet the characters. With Rainbow’s help, we’ve put together a cracking tour at this key time of year, and given the enormous success so far, we’re looking forward to planning more events through 2017.”


Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced

Selfridges owners closing in on agreement to sell department store

The Lego Group unveils Carousel of Creativity

The December issue of Toy World is out now

Tomy announced as European distribution partner for Orchard Toys

Wicked Uncle London tube advertising campaign underway

Toys2Market to distribute Traditional Garden Games

BTHA reassures industry on Toy Fair safety