Penguin acquires rights for Skylanders magazine

Published on: 19th August 2014

Penguin UK has acquired world representation rights in a brand new Skylanders Universe magazine. Skylanders300

The magazine will launch in the UK in October 2014 and is based on the Skylanders Spyro’s Adventures, Skylanders Giants and Skylanders Swap Force videogames.

In the first deal of its kind for the publisher, Penguin will work to secure and manage licensees for the magazine as it takes its first step into magazine publishing. Penguin, who also has the rights to the Skylanders Universe books, has secured Immediate Media to produce the global magazine content and distribute the magazine in the UK.

Initially, the new magazine will only be sold in the UK and the first issue will launch in October 2014 with 13 issues published yearly.

Ashley Maidy, vice president, Global Licensing and Partnerships, Activision commented: “Our relationship with Penguin has been hugely beneficial to our franchise and merchandising programme since their launch in 2012. Their clear understanding and grasp of the brand combined with Immediate’s strong magazine footprint will give our global fans new experiences and opportunities to further immerse themselves into the world of the Skylanders.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth