The second in the People of Play’s webinar series will focus on Awards, 4th Quarter Activations, and International Opportunities in 2023.

People of Play (POP) strives to provide the toy industry with a comprehensive networking and resource hub. After a successful first event that drew more than 100 industry professionals from five countries, the team has announced plans for the next in its POP quarterly series of webinars designed to educate and inspire public relations and brand/marketing professionals of all levels in the toy, licensing and entertainment industries.

The virtual event will take place on Thursday August 18th, from 12:00 PM – 3:00 PM CDT (6pm UK time) and focus on the impact of recent calendar changes within the industry and how to maximize participation for the best results. Sessions will address awards programmes, Q4 2022 activations and international award and show opportunities in 2023.

Information and insights will be provided by panelists who represent each of the key industry awards programmes, while industry spokespeople and personalities will provide everything you need to know about different opportunities that support and complement 4th quarter marketing efforts during this key selling season.

• The first session (International Shows) will be moderated by John Baulch, publisher of Toy World Magazine. John will be joined by Florian Hess of Spielwarenmesse eG, Winchell Cheung of the Hong Kong Trade Development Council (HKTDC) and a representative of BTHA to represent London Toy Fair.
• The second session (Q4 activations) will be moderated by Tammy Smitham of Spin Master.  Panelists already secured are Donna Moore of TTPM/aNb Media, Christopher Byrne (The Toy Guy), Elizabeth Werner (Life-Style Expert and QVC Guest Host), and Marissa Silva of The Toy Insider.
• The third session of the day will be devoted to industry awards and moderated by Karri Bean of Disney Consumer Products. Panelists will include Bob Glaser or Laurie Leahy of TTPM (People’s Play Awards), Adrienne Appell of The Toy Association (TOTY), Mary Couzin of People of Play (TAGIES,) American Specialty Retailing Association (ASTRA Best Toys for Kids Awards), and Gisela Abrams of Licensing International (Licensing Excellence Awards).

More Information can be found here.

Those interested in attending the vrtual event can RSVP via this link.