People of Play announces POP Into Spring Week

Published on: 12th February 2021

Taking place in March, POP Into Spring Week will be a virtual networking and professional development opportunity for the toy and game industry.

People of Play will celebrate the official launch of its website and interactive POP database with POP into Spring Week between March 1st and 5th. The virtual programme will epitomize the organization’s mission of celebrating and empowering toy and game innovation in all industry segments worldwide through a week of digital networking, workshops, masterclasses and entertainment. The new POP Database is being launched as the largest searchable collection of people, companies and products in the toy, game and play industry. Participation in POP Into Spring Week is free for anyone with a Pro-level profile in the POP Database. (There is a charge of $250 a year for a POP Pro profile).

You can create a POP profile by clicking here.

Each day of POP Into Spring Week will be dedicated to a different aspect of the toy and game industry, including on-demand talks by subject matter experts who will also be available in live zoom rooms for Q&A throughout the week. Additional participants are being added daily, and the schedule is available here. Interested parties are advised to check back regularly as it is constantly being updated.

Participants will have the opportunity to set up one-on-one zoom meetings with individuals and companies listed in a directory classified by industry segment. A “POPPub” will also be available around the clock during the week allowing participants to enjoy mealtimes and happy hours with industry colleagues. A developing schedule is available here.

To reserve a ticket for the event, click here.

“This spring event is just the beginning of what will be possible for the toy and game industry now that it is connected through a singular database,” said Mary Couzin, founder of People of Play. “We are using this week to exemplify the type of connection that the database will make possible all the time.”

People, Company and Product Profile pages on have both public facing profiles and more in-depth industry profiles searchable by role, skills and more (available with Industry Pro membership). Individuals and companies can create their own pages in the database. Varying levels of participation and premium packages come with unique benefits, additional content and add value.

“You can think of the People of Play database like LinkedIn, IMDB, and Wikipedia rolled into one–all for the toy and game industry,” added Mary.

The People of Play Database will also have a searchable Wiki consisting of biographies of industry players, white papers, videos, articles, awards, histories of toys and games and more.

For more information, visit, or get social with POP on Facebook, Instagram, LinkedIn and YouTube.



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