NEWS

Peppa Pig app downloads pass 1m

Published on: 27th March 2013

Entertainment One is celebrating the news that the Peppa Pig apps have surpassed 1m downloads in the UK.PeppaPig300

This figure accounts for total app downloads on iOS, Nokia and Android from licensee P2 Games. Since debuting on the App Store in 2011, the presence of Peppa Pig in the Top Ten paid kids games chart has been consistent and P2 Games is preparing to launch its sixth app for the franchise, Peppa Pig Holiday, which is set for release this month ahead of the Easter holidays.

The brand is also reporting outstanding sales in the publishing category. Sales of Redan Publishing’s Fun to Learn Peppa Pig magazine hit an all time high this month with 113,000 copies sold in just two weeks. Total sales reached 272,000 units in February 2013, which accounts for £663.

Similarly, Ladybird reports a 6% growth in sales of Peppa Pig books in 2012 compared to 2011 (source: Bookscan), which bucks the decline in sales across the overall sector. Based on these figures Peppa leads the way in the pre-school division with book sales for the brand in 2012 worth more than the combined totals of the following three pre-school properties. Total books sales for Peppa in the UK now stand at 5.4 million copies.

eOne is now gearing up for the brand’s 10th anniversary celebrations in 2014 and planning is underway on initiatives that will encompass product, packaging, marketing, digital, broadcast and retail.

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