NEWS

Peppa Weebles take number one spot on Twitter

Published on: 17th February 2014

On February 13th from 1-3pm nearly 3m tweets to half a million unique users were delivered by parents trying to win one of 12 Weebles figures or playsets using the hashtag #peppaweebles.peppaweebles300

Rachel Copeland Jones, brand manager, Character Options, commented: “Social media is an important element for any modern pre-school brand’s success. In this two-hour period, Tweets were coming in thick and fast and the comments, from the mums and dads at home, about our range were great to see. To trend at number one on Twitter was amazing and just goes to show the strength of feeling that the combination of Weebles with Peppa Pig will command.”

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