Peter will be looking at how and why games can be used by marketers to influence the behaviour of clients, customers and employees, and how they can be a valuable tool for engaging key audiences.
Peter said: “Games, games mechanics and ‘gamification’ are hot topics in marketing circles and this has led to marketers turning to ‘traditional’ games companies such as Winning Moves for assistance. We’ve been asked to create a number of editions of our games for companies, and it is a trend that seems to be growing.”
Winning Moves has produced corporate version of games Top Trumps, MONOPOLY and Cluedo for clients such as Virgin Money, Wrigley’s, Thomas Cook and British Gas. By combining family-favourite games with popular brands, they create the perfect item for merchandise, client gifts, and employee incentive and training.
The presentation will be given at 12.15pm on 27th and 11:00am on 28th June in the Grand Hall at Olympia.