The deal will see PhatMojo become master toy partner for the USA, Canada, Latin America, Australia and New Zealand.
PhatMojo will create new product ranges tied into all new media content being developed for Paddington, to include the TV series launching next year and the Paddington movies.
PhatMojo will produce a full range of toys at different price points to include figurines, play sets, plush and role-play items. The initial product launch linked to the TV series will take place in autumn 2020. Products will be available for distribution across all other markets via new and existing partners.
The deal was brokered by Copyrights’ local licensing agents for North America, Bravado and Retail Monster.
Fully animated in 3D, the new Paddington series, The Adventures of Paddington, sees a younger Paddington writing to his Aunt Lucy from Windsor Gardens. Each episode will open and close with Paddington’s letter, as he tells Aunt Lucy what he has learned about life through the day’s exciting new adventure. The Adventures of Paddington will launch with 26 x 22 minute episodes, airing on Nickelodeon’s networks worldwide in 2020 (except France, Canada, China and Japan).
The movie, Paddington 3, is currently in development.
Shawn McCarthy, PhatMojo CEO, said: “It’s so cool, and such an honour, to become part of the great Paddington tradition. The new TV and film content is inspiring to us. Bringing Paddington to the pre-school aisle will be a joy.”
Sophie Kopaczynski, Copyrights Group CEO, added: “We are thrilled to partner with PhatMojo to create a new range of products for a whole new generation of fans, who will discover Paddington for the first time through his new adventures on TV. We believe this is a great new chapter for Paddington.”