GP Flair’s new plush collectible is proving a popular pocket money pick up.
Pikmi Pops has entered the NPD list of new properties at No. 4, also making its way into the list of Top 15 Products in Value having only launched on Boxing Day.
With Season 2 launching for Easter, GP Flair is also introducing the special confetti Pikmi Pops PushMi Ups.
In conjunction with Season 2, GP Flair will be enhancing its marketing activity with a 12-venue experiential tour for the brand. Taking the key USPs and brand values, GP Flair has created the ideal in-store activity to take on tour. Live time unboxing for budding online stars together with a fully branded ‘Pikmi up a Prize’ game will be part of the schedule for each event.
The tour will begin in mid-March, in time for the launch of the next wave of plush collectibles. The events will be publicised through social media and other channels, adding further to the brand’s activity since its launch. This has included lollipop stylised FSDUs, TV, digital takeovers and a dedicated PopJam channel that has attracted almost 20,000 followers in just four weeks. Pikmi Pops has also become popular with the girls press, with mini magazines, activity pages and branded covermounts already in the publishers’ schedules.
