Heavyweight pre-Christmas advertising from Mookie includes a dedicated TV campaign for Dream Lites, a new nightlight which turns bedrooms into a colourful starry sky. The two further 20-second adverts showcase new characters within Mookie’s classic Pillow Pets range, which include popular Disney characters Minnie and Mickey Mouse, and Warner Bro’s Bugs Bunny and Scooby-Doo.
The creative rolls out from October 21st, running for six weeks in the run-up to Christmas across channels such as Five Milkshake, Disney Junior, Nick Junior, Cartoonito, Boomerang and Tiny Pop.
Guy Orr, director at Mookie, commented: “Pillow Pets have had a great year, as reflected by NPD, and this huge success shows us that consumers continue to trust in Pillow Pets. We would like to thank all of our retail partner for their continued support.”
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