Pinkie was at Hamleys, Regent Street, as part of the launch event for the new fashion doll. The event will see high-profile Pinkie Cooper branding in the Luvley Boutique area of the store, plus competitions, product displays, nail experiences and a catwalk.
Holly Lackey, GP Flair’s girls marketing manager, commented: “By creating this Pinkie Cooper roadshow at Hamleys we will be able to reach thousands of girls of the correct target age and showcase the latest Pinkie Cooper products to them. The event has so much to offer and will allow girls to have their own makeover experiences as well as the opportunity to play with and interact with the dolls displayed in the area.”
Further Pinkie Cooper activity will take place throughout September with roadshows in the Hamleys stores in Cardiff, Glasgow and Ireland and will also be supported by a high-profile girls’ press campaign during October.
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