LICENSING NEWS

Pioneer Europe expands Disney product offerings

Published on: 15th March 2016

Procos S.A. has awarded the company the distribution rights to its line of Disney Tableware and other licensed properties in England, Scotland and Wales.

Pioneer-Europe-480The Disney Tableware range will complement Pioneer’s popular Disney latex and Bubble balloons, providing its customers with the essential ingredients to create Disney-themed parties. This will significantly expand Pioneer’s partyware offering in the UK.

“We are proud to be working with Procos to expand our Tableware offering,” said Marie Gransbury, managing director at Pioneer Europe. “We are fully committed to helping our UK customers succeed with this exciting partyware range. It is a great opportunity for us to expand our business with our existing customers and to open doors to new customers.”

The distribution rights are effective immediately. However, products will be available to order from 1st April 2016. Initially, Pioneer will offer tableware and accessories featuring the core Disney properties as well as Lucasfilm and Marvel properties.

Combining Pioneer’s nearly 100 years of experience in the balloon industry with Procos’s 60 years of experience in the partyware industry, this promising new partnership has the potential to bring a new dimension to the market place of licensed balloons and partyware.

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