LICENSING NEWS

Pioneer expands Disney product offerings in Europe

Published on: 1st May 2015

Pioneer and Disney have collaborated on a range of Disney latex balloons, which will see the introduction of over 50 new Qualatex products across Europe.

Qualatex-wordpressThe latex balloons feature an all-over print and properties include Mickey Mouse, Minnie Mouse, Disney Princess, and Frozen. They are available in 5″ and 11″ rounds as well as 12″ Quick Link Balloons. The remaining properties are available in 11″ rounds. The new range also coordinates with existing Disney Bubble Balloons, exclusive to Pioneer.

Marie Gransbury, managing director, Pioneer Europe, said: “This brings a new dimension to Disney theme parties, and creates an opportunity to expand our retail proposition. Our new range of Disney latex balloons offers more decor opportunities, as well as profitable coordinated bouquets with a high perceived value. We look forward to seeing what our customers will create with this new range.”

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