The appearances were a star attraction for parents and children with one centre reporting 800 people alone coming to see Pip. The nationwide Pip Ahoy! Character visits have been a good draw for fans since they started last year and will continue throughout 2015. Their success emulates the continued growth of the brand.
Gayle Tarrant, Lisle International, UK licensing agent for Pip Ahoy! commented: “We are delighted with the progress for Pip Ahoy! The steady development of ways for children to enjoy the characters and adventures from Salty Cove is all part of the strategy in building Pip Ahoy! into an evergreen brand that parents trust and children love for years to come. This year there are important milestones to celebrate such as the launch of the master toy range, whilst brand activities such as the costume visits and our successful educational programme will continue.”