Plasticine stimulates children’s creativity

Published on: 23rd August 2012

An independent report has highlighted the imaginative properties of inexpensive products, with Plasticine being among the top items.

The report revealed that many parents are worried that children are watching too much TV and are not engaging enough in imaginative and creative play.

Bridget McKeon, brand manager, Flair, said: “The report has reiterated what we at Flair and many parents already know. It’s astonishing how much time a child will play with a few strips of Plasticine and what models they create over and over.”


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