LICENSING NEWS

Platinum Films appoints Cartoon Network

Published on: 9th December 2015

Platinum Films has appointed Cartoon Network as licensing agent for its adventure series, Matt Hatter Chronicles, in the Middle East and Turkey.

matthatter480Matt Hatter has proved an on-air success for Cartoon Network in the Middle East since premiering on its leading FTA Kid’s channel CN Arabic and English Pay TV service last year. In April 2015, CN Arabic launched season three, generating 1.23 TVR, reaching 243,611 kids (4-14) and driving overall channel ratings by +14%. The show also airs on Al Jazeera’s dedicated kids’ channel, Jeem TV in the Middle East.

Under the new Matt Hatter agency deal, Cartoon Network will implement a comprehensive cross-category licensing programme across the Middle East in 2016 to support the Simba Dickie toy range which has proved popular since launching last year.

Ali El-Hagar, licensing director for Middle East & North Africa, Cartoon Network, said: “Our strategy is to reinforce the toy presence and success in all major toy retailers in the GCC, while preparing a region-wide fashion launch of Matt Hatter for autumn/winter 2016. Our aim is to further build the consumer product business with exclusive partners that have the ability to launch compelling and innovative product ranges. All the retailers that have seen the new licensing plans have shown a lot of interest in introducing the new Matt Hatter range to their retail stores and by the end of 2016 we will have the full merchandise programme available on the market.”

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