Platinum Films, the creators of children’s television shows Matt Hatter Chronicles, Dream Street and Planet Cook has announced an exclusive collaboration with Bear Grylls Ventures to create a new children’s entertainment brand.
Nigel Stone, CEO of Platinum Films, commented: “Young Bear Grylls will tap into everything that Bear Grylls represents – adventure, courage, survival and friendship. We want it to be action-packed, inspiring and fun with a good dose of mischievousness and intrigue thrown in. It will have that quintessential ‘James Bond Britishness’ and will appeal to kids and families worldwide.”
YBG Films will co-ordinate and execute an international television and merchandising strategy to establish ‘Young Bear Grylls’ around the world. The new format has already started to capture the attention of the global television market and commercial partners.
Bear Grylls said: “Young Bear Grylls is all about bringing the spirit of adventure and exploration to young kids in a way that fires their imagination, and brings out the survivor in them all. Platinum’s vision for the series is totally original, translatable, enduring and exciting – the journey begins.”