The start of a new school year brings the return of pester power and peer pressure when it comes to the latest must-have toys and games, say the team at the Good Toy Guide. They found that many parents felt torn between not wanting children to be left out, while needing to manage expectations, finances and behavior, with many struggling to decide which toys are good for their children.
Research presented at the International Toy Research Association by Dr Amanda Gummer, found that parents and grandparents were confused about child development, toys and play. Amanda said: “They were hungry for more information about how children play and how to help them develop important skills but didn’t know where to find the information.”
Parents often use the internet to find suggestions for good toys to buy, and the Good Toy Guide offers reliable, independent advice. The site, launching in September 2012, also has free play ideas and information about how children develop through play.
Toys are tested by children under the supervision of trained observers on at least four different occasions in specially developed play clubs. When the novelty appeal wears off, observers evaluate the play value of a toy. The ‘seal of approval’ for toys that pass the evaluation process is set to become a recognisable addition to toys in the high street.