NEWS

Play and display – Toy World speaks to N. Smith

Published on: 20th August 2019

Toy World spoke to Nigel Reynolds, managing director of N. Smith, about how its innovative display and packaging solutions can benefit toy suppliers and retailers.

Can you tell us a bit about N. Smith, and the services and products the company offers?

N. Smith is a privately-owned UK manufacturer of high-quality temporary POS and display units, packaging solutions and cartons, with a wealth of experience in the sector. Having been established for well over 100 years, we offer a service that’s second to none, from concept design through to the finished product.

What kind of display projects and challenges do you regularly tackle?

We currently work with many toy manufacturers, largely providing in-store floor standing display units and countertop solutions for impulse purchase lines. We take on projects of all shapes, sizes and weights, developing units based on suggestions from customers’ marketing teams, our own creative input and experience, and the all-important store guidelines.

The face of retail is changing – how important would you say in-store display is to physical retailers at the moment?

In-store temporary display is – as it always has been – at the forefront of product exposure and sales, from promotional or seasonal lines to impulse purchases. We’ve actually seen an increase in the usage of FSDUs recently, despite the doom and gloom portrayed in the news regarding the brick & mortar retail environment.

What will you be presenting at Autumn Fair?

We’ll be showcasing our entire range of cardboard products (Hall 9 & 10, stand: 9G50-F51), from basic packaging to full-colour temporary in-store promotional displays. Also on show will be our new cardboard spinner range, which provides an economic, printable alternative to traditional metal displays. Visitors to the Retail Solutions section of Autumn Fair will be able to see how innovative, forward-thinking businesses such as ours can help retain and even enhance product saleability and exposure in this ever-changing retail environment.

To read the full Q&A, which was published in the August issue of Toy World, click here.

For more information on how N. Smith can help your business, click here.

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls