Toy World spoke to Nigel Reynolds, managing director of N. Smith, about how its innovative display and packaging solutions can benefit toy suppliers and retailers.
N. Smith is a privately-owned UK manufacturer of high-quality temporary POS and display units, packaging solutions and cartons, with a wealth of experience in the sector. Having been established for well over 100 years, we offer a service that’s second to none, from concept design through to the finished product.
What kind of display projects and challenges do you regularly tackle?
We currently work with many toy manufacturers, largely providing in-store floor standing display units and countertop solutions for impulse purchase lines. We take on projects of all shapes, sizes and weights, developing units based on suggestions from customers’ marketing teams, our own creative input and experience, and the all-important store guidelines.
The face of retail is changing – how important would you say in-store display is to physical retailers at the moment?
In-store temporary display is – as it always has been – at the forefront of product exposure and sales, from promotional or seasonal lines to impulse purchases. We’ve actually seen an increase in the usage of FSDUs recently, despite the doom and gloom portrayed in the news regarding the brick & mortar retail environment.
What will you be presenting at Autumn Fair?
We’ll be showcasing our entire range of cardboard products (Hall 9 & 10, stand: 9G50-F51), from basic packaging to full-colour temporary in-store promotional displays. Also on show will be our new cardboard spinner range, which provides an economic, printable alternative to traditional metal displays. Visitors to the Retail Solutions section of Autumn Fair will be able to see how innovative, forward-thinking businesses such as ours can help retain and even enhance product saleability and exposure in this ever-changing retail environment.
To read the full Q&A, which was published in the August issue of Toy World, click here.
For more information on how N. Smith can help your business, click here.