Those in the running for the third Play for Change Awards, to be held in October, include Dantoy, Mattel and Lego.
Toy Industries of Europe
(TIE) has revealed the finalists for the 2022 Play for Change Awards.
Nine award entries will be in contention for Gold, Silver and Bronze Awards and the winners will be announced at a ceremony in Brussels on 4th October.
The Play for Change Awards, now in its third year, celebrates toy makers who help kids confidently navigate the world around them in ways that show respect for themselves, for others and for the planet. Toy makers are granted awards in three categories: Sustainability, Diversity & Inclusion and Life Skills.
The 2022 finalists are:
Diversity & Inclusion category
• Baby Pelones Fundacion – Juegaterapia (Spain)
• Lundby Dollhouse Dolls – Micki Leksaker (Sweden)
• Dolls with hearing implant – Miniland (Spain)
Sustainability category
• Rubbish Race – Juguetes Cayro (Spain)
• Blue Marine Toy – Dantoy (Denmark)
• Matchbox – Driving toward a better future – Mattel (UK)
Life Skills category
• Doom the Gloom – Lego (Denmark)
• H2 Fuel Cell Car – fischertechnik (Germany)
• Emotions Buddy – Miniland (Spain)
Finalists in each category were chosen by a jury of independent specialists.
TIE director general, Catherine Van Reeth, said: “The Play for Change Awards is gaining momentum and going from strength to strength. The strong interest from toy companies is a clear indication of an industry that is taking a purpose-driven approach to its products.
She added: “Having started in 2020 during the pandemic, we’re delighted that for the first time we can welcome the toy industry in person to Brussels on 4th October to celebrate the Gold, Silver and Bronze winners.”
