Play principles launched at Toy Fair call for political focus

Published on: 20th January 2015

The Make Time 2 Play campaign launched five play principles to ask politicians at Toy Fair.time2play-WORDPRESS

The Make Time 2 Play Principles express the value of play across the policy landscape:

1. Every child needs space and time to play

2. Active play can help children keep healthy

3. Play-based learning adds educational opportunities at all ages

4. Safe places to play are good for families and good for communities

5. Children develop important life skills through play

Natasha Crookes, Director of Communication for the British Toy and Hobby Association, that runs the campaign, said: “You can see the fun and enjoyment that children get from play and that should be the key driver for encouraging playtime. However behind all that fun children are developing the skills they will need for life. We are asking today that the political parties affirm the importance of play in the social fabric of family lives and the role that it has in getting children fit, aiding in education and making sure that there is time and place for play in our busy modern lives”.

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