Playfoam arrives at Hamleys

Published on: 17th April 2019

Learning Resources has introduced a bespoke display for its Playfoam range in Hamleys’ Regent Street store. 

The new Hamleys display incorporates a video screen for product videos and multiple product facings, and has been created to provide an eye-catching branded fixture in the flagship store.

Marketing manager Lindsay Van Dyke said: “We have worked closely with Hamleys on the Playfoam range, and this bespoke display is the next natural step as both the range and sales continue to grow.”

The new display is part of a wider national Playfoam marketing campaign to support the best-selling range and multiple new range extensions, including Jumbo pods and new Playfoam Pals.

Lindsay added: “We are investing heavily in the Playfoam range in 2019 and will be running a number of digital and in-store campaigns throughout the year. We will be utilising YouTube, social influencers, digital display and TV advertising campaigns as well as developing in-store marketing and experiential events. New FSDUs, POS and marketing support will be available to all retailers who stock the range.”

Produced in a number of colours, Playfoam is available in eye-catching hanging blister packs of 4 and 8 pods, a boxed combo party pack of 20 and a counter display pack containing 64 pods. For children who want to add a little sparkle to their creative play, there’s also the Playfoam Sparkle Starter 4-pack.

For more information on the Playfoam range, email or call 01553 819380.


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