The deal will see the launch of a new Playmobil Ghostbusters toy line.
Beginning in early summer 2017, Playmobil’s Ghostbusters range will bring the iconic Ghostbusters to life at home, enabling kids to create their own stories.
“We’re thrilled to be collaborating with Sony Pictures to launch this new range of toys,” said Silke Heinrich, member of the executive board at Playmobil. “The Ghostbusters sets will enrich our play system and enable an entirely new play experience. This licensed line of toys is an important milestone for our brand, which will make new and long-standing fans even more excited about Playmobil. It’s like building a bridge between kids and their parents, who both love the epic stories of their Playmobil and Ghostbusters heroes.”
Playmobil’s 2017 product line will be its first-ever to include licensed playsets inspired by famous entertainment properties.
Watch the announcement trailer here.