NEWS

Playmobil and Sony announce licensing collaboration for Ghostbusters

Published on: 22nd June 2016

The deal will see the launch of a new Playmobil Ghostbusters toy line.

playmobil480Beginning in early summer 2017, Playmobil’s Ghostbusters range will bring the iconic Ghostbusters to life at home, enabling kids to create their own stories.

“We’re thrilled to be collaborating with Sony Pictures to launch this new range of toys,” said Silke Heinrich, member of the executive board at Playmobil. “The Ghostbusters sets will enrich our play system and enable an entirely new play experience. This licensed line of toys is an important milestone for our brand, which will make new and long-standing fans even more excited about Playmobil. It’s like building a bridge between kids and their parents, who both love the epic stories of their Playmobil and Ghostbusters heroes.”

Playmobil’s 2017 product line will be its first-ever to include licensed playsets inspired by famous entertainment properties.

Watch the announcement trailer here.

RECENT ARTICLES

Friday Blog

Beyond all expectations…it’s the Friday Blog!

Toy stalwart Dave Howard to retire

Exclusive: A look at Pocket Money and Collectibles

Brainstorm supports school recycling project

Spin Master details an exciting year for Paw Patrol brand

Exploding Kittens is now available on Nintendo Switch

UN and the Smurfs unite to present joint keynote at B&LIS

Moose Toys signs master toy deal for Fall Guys: Ultimate Knockout

Toy Trust launches Around the World in 80 Hours

Toy World welcomes new assistant editor Sam Giltrow