NEWS

Playmobil announces independent retailer loyalty card scheme

Published on: 14th April 2021

Customers will collect stickers with every brand purchase, which they will then be able to exchange for a gift from Playmobil.

With the new loyalty scheme, Playmobil has demonstrated the company’s commitment to its support of independent retailers. Marketing & communications manager at Playmobil, Adam Moore, commented: “We are really excited to bring back the loyalty scheme to independent retailers, and reward customers for their love of the brand. The take-up in the past has been fantastic and it helps drive brand and store loyalty.”

With each purchase, customers will collect one sticker per £10 spent on Playmobil playsets. Once the customer has collected five stickers, they will receive two free Playmo-Friends figures.

The loyalty scheme will be running from April this year, right up until 31st December for all independent retailers with bricks and mortar stores. For details on how retailers can opt-in and for further information, readers are advised to contact their sales representative.

Playmobil is bringing through numerous new ranges and theme extensions for 2021, with many new products being introduced. The biggest new launch this year is the Dino Rise range, which adds to existing dinosaur toy ranges, and also introduces the unique element of humans and dinosaurs teaming up to take on the bad guys.

The company offers striking in-store point of sale available across a number of themes, including a range of window displays that really highlight and draw attention to new themes available in store. A dedicated display and merchandising team is able to create fantastic looking areas in store that are eye-catching and enticing for the consumer, helping to drive sales. Large figure Playmobil characters also make great  in-store theatre and are a fan favourite for taking selfies.

For more information on Playmobil , please visit www.playmobil.co.uk or contact the main office on 01268 548111.

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