NEWS

Playmobil announces latest launches

Published on: 12th July 2017

Two new ranges to be released, plus 24 additions to Fi?ures collection.

The launches will be supported with above the line marketing campaigns, with Playmobil’s Princess Castle range receiving TV and print advertising plus PR support, and the new Fi?ures and School sets being supported by extensive PR.

The new Princess Castle range features nine new sets; Grand Princess Castle, Royal Residence, Dressing Room with Salon, Princess Chamber with Cradle, Royal Nursery, Masked Ball, Royal Birthday Party, Castle Stable and Royal Couple with Carriage. Each set comes complete with its own figures and characters.

For aspiring teachers or those with a love of the classroom, the new Schoolhouse and School Van provides an opportunity for imaginative play. The School Van has enough room for six passengers plus the bus driver, and the roof of the driver’s cab and passenger area are removable. The Schoolhouse comes with a teacher and two students, a board for marking and wiping, along with a clock with movable pointers.

Also launching this month is the twelfth set of the popular collectible Fi?ures series, which sees 24 new models added to the range.

RECENT ARTICLES

Friday Blog

Supply and demand… it’s the Friday Blog!

Toytown set to open largest store yet at Intu Merry Hill

Spin Master reports strong Q1 sales growth

T-Racers from Magic Box in pole position for success

Exclusive: Letter from America – licensing for indies

Tonies announces pop-up at Harrods department store

Exclusive: The kids are alright – KidsKnowBest

Eaglemoss enters Advent Calendars market with licensed range

PlayMonster welcomes Hollie Holmes as global head of Licensing

Could container challenges remain to the end of the year?