An $80m animated movie based on Playmobil has been reported to follow rival The Lego Movie into cinema screens.
Wild Bunch has plans for the toy-based project to be directed by Bob Persichetti, the director behind Shrek 2 and Puss in Boots animations.
The company distinguishes itself from its main competitor through its slightly darker sense of humour, with comical collections such as a knife-throwing circus act, a hooded axe-man executioner and a construction worker’s kit featuring in its product range.
Playmobil’s best-selling product of all time, a character based on the German priest Martin Luther, was reported to have sold 34,000 units in just 72 hours in February.
The Playmobil film is predicted to come to the big screen in 2017, but will be introduced at the Toronto film festival this month. Wild Bunch is said to currently be in advanced negotiations with a US studio in order to secure a release at the world’s largest box office.