NEWS

Playmobil fan wins role in Christmas ad

Published on: 11th October 2013

Nine-year-old Darcy Harrison from Warwickshire is the first fan in Playmobil’s history to be featured in one of its advertising campaigns.Voice-of-Playmobil---Record

Darcy won over 100 other video applications to be the voice of the global toy brand’s UK Christmas TV advertising. The Voice of Playmobil Christmas ads will premier on CiTV at 7.43 am on Monday the 14th October.

Darcy’s entry to be the Voice of Playmobil wowed judges with its clever take on the global brand’s universal appeal. Demonstrating her talent for scriptwriting, acting and communicating her love of the brand, Darcy portrayed how Playmobil reaches every type of child she is, from an intellectual with a penchant for puzzles to an outgoing showstopper.

As the winning Voice of Playmobil, Darcy was sent to a professional studio to record her voiceovers and experience the ad process from start to finish. She was also rewarded with £250 worth of Playmobil toys.

Darcy said: “I can’t believe my voice is going to be on TVs all over the country in the run up to Christmas! I had such a good time making my film and recording the ad. It was such an amazing experience, I can’t wait to see the final result on TV.”

Jamie Dickinson, marketing manager for Playmobil, added, “This is the first time we’ve ever involved fans in any of our Playmobil advertising campaigns and Christmas is a key time for us. Our biggest ambassadors are our fans, so inviting them to be the Voice of Playmobil was the perfect way to celebrate their passion for our brand and how much they mean to us.

“We were incredibly touched and impressed by the passion, creativity and standard of entries that the children sent in. Darcy’s talent shone through in her video and in the way she captured our incredibly diverse target audience. She blew us away on the recording day with her enthusiasm and professional attitude and I think she has a great future ahead of her.”

The Playmobil Hotel and Advent calendar adverts will run from now to Christmas on popular channels including Channel 5, Nick Jr, Cartoon Network, CiTV and Disney. To view the ads online, and other entries to the Voice of Playmobil competition visit YouTube or Facebook.

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