NEWS

Playmobil goes underground with V&A TfL advertising partnership

Published on: 20th March 2019

The TfL advertising campaign forms part of an exhibition sponsorship partnership with the V&A Museum of Childhood in Bethnal Green.

Approximately 180 posters advertising the V&A Museum of Childhood’s major exhibition for families, A Pirate’s Life for Me, are displayed across ‘entertainer stations’ such as Leicester Square, Tottenham Court Road, Covent Garden, Oxford Circus and Piccadilly Circus, in a campaign designed to reach thousands of commuters.

The exhibition, of which Playmobil is a sponsor, has seen the popular brand display its pirate collection. Suitable for children from ages 1.5+, it includes the Pirate’s Treasure Island, Pirate Raiders’ Ship and 1.2.3 Pirate Ship.

The ‘last chance to see’ advert will run for four weeks and was launched on 11th March. The exhibition will close just after the Easter holidays on 22nd April.

Jamie Dickinson, marketing & display manager at Playmobil UK, commented: “We’re delighted to continue supporting this fantastic exhibition, helping little pirates everywhere learn more about life on the high seas. We’re also thrilled at the opportunity to join the V&A in showcasing the Playmobil brand in front of thousands of commuters, tapping into potential new audiences.”

RECENT ARTICLES

Midco Toys announces Top 12 festive predictions

Trucking mess – ParcelHero says government’s solution falls short

Hama Beads launches Jungle Island on Hama Universe app

Sawdust and Rainbows honoured by Junior Design Awards 2021

New AAA game division to open under Hasbro’s Wizards of the Coast

Fresh series of power cuts hit China factories

Voting opens for 2021 TAGIE Awards

Asmodee owners rumoured to be looking to sell the company for 2b Euros

Dan Sugrue joins Snazaroo as channel director

Rubies welcomes Scott Pickworth as new independent accounts manager