NEWS

Playmobil hits three billion figures in homes

Published on: 28th July 2017

Toy manufacturer announces record-breaking figures as popularity of products continues to increase.

From pirates to police, Playmobil’s characters have found their way into the hearts and minds of children all over the world, and now outnumber the total combined population of Africa, Europe, Oceania, North, and South America. If the toys joined hands they would stretch 3.7 times around the world.

Playmobil first launched back in 1974, beginning with just a Native American, a construction worker and knight. Now, 40 years later, the variety of available figures has grown to over 5,700. Despite these changes, there are two features of the popular figures that remain unchanged; the characteristic Playmobil smile alongside their ability to help children tap into their imagination through creative play.

With an extensive range of figures – including for the first time in the brands’ history two licensed sets with Ghostbusters and How to Train Your Dragon launching in 2017 – children can go on a whole host of different adventures. From historical settings with knights and pirates, right up to present day with new construction and police sets; there’s no limit to where their imagination can take them.

Jamie Dickinson from Playmobil commented: “It’s an exciting year for Playmobil, not only have we reached this milestone it is also the year in which we have releases our first entertainment licensed sets. We will continue to grow and bring happiness to children all over the world. As a leading manufacturer of toys, the name Playmobil goes hand in hand with fun, imagination, and playtime all over the world, which is something we are very proud of.”

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